A project aimed to further understand the interconnected nature of product to consumer. The shoot focused on the aesthetics of the cologne and what it could or is insinuating. Although labeled Canyon, the entire shoot took place at the beach, conveying a sense of bliss and adventure. The project didn't focus on the aesthetics of Canyon, but the broader concept of embarking and redefining.

In addition, the project is inspired by campaigns done by DIOR with Johnny Depp, also combining aspects from other fashion house's such as Loewe's 2019 Spring ad campaigns.

Canyon↗

Client:

Bath & Body Works

Sector:

Beauty

Discipline:

Editorial Photography